Welcome to Naturally Digital
Naturally Digital specializes in research, coaching, and consultancy on the socio-environmental impacts of digitalization.
Meet the Founder
The socio-environmental impact of digitalization is one of my primary research areas and specialism.
In July 2024, the United Nations Conference on Trade and Development (UNCTAD) published The Digital Economy Report 2024: Shaping an Environmentally Sustainable Future. I had the opportunity to contribute as a consultant and researcher to this landmark United Nations report. This worldwide rapport represents a significant stance by the United Natios on the socio-environmental impact of digitalization.
In 2022, I published my book Depredadores Digitales: Una Historia de la Huella de Carbono de la Industria Digital (Círculo Rojo). This independent, in-depth investigation explores the complexities of digital environmental impact, including water footprint, CO2 emissions, electronic waste (E-waste), and behavioral changes.
I regularly collaborate with various NGOs, media outlets, and platforms across Latin America and Europe.
Some of these include Mongabay (Latin America), Circular IT (the Netherlands), Nationale Coalitie Duurzame Digitalisering (the Netherlands), EcoAmericas, MIKUJY (Sweden), The Institute of Network Cultures (the Netherlands), the Eco-friendly Web Alliance (London), Universidad Fundepós (Costa Rica), La Web Verde (Colombia), INCAE (Costa Rica), La República (Costa Rica), La Nación (Costa Rica), Podcast & Business (Boston, USA), Activist Planet (USA), and Proceso (Mexico).
Through my work, I design courses, programs, webinars, workshops, and conferences to educate on the impact of our digital consumption, both at the personal and environmental levels.
The four elements
Researcher in Online Human Behavior
Research, professional writing, project management, rigorous documentation, in-depth interviews, and multilingual data analysis. I combine scientific methods, critical thinking, and ethical standards to deliver high-quality results.
My focus is transforming complex ideas across science, geopolitics, social issues, and business into straightforward, compelling, and useful content.
Digital Ethical Advice
Digital ethics is grounded in moral values, with transparency and empathy as the key drivers of meaningful innovation. In today’s fast-evolving digital landscape, integrating ethical principles is no longer optional — it is a strategic responsibility that builds trust, integrity, and long-term success for organizations.
I help organizations develop ethical digital strategies. I do this by exploring the moral values of both the client and their audience, then using those values as the foundation to create authentic, distinctive, and principled digital approaches.
Corporate Digital Responsibility
CDR implies having full knowledge and mastery over the externalities and footprints (hydric, CO2, residual, behavioral) that the corporate digital model and strategy is generating.
The client assumes his social responsibility on it, making it public for the knowledge of everyone.
This consolidated approach is known as Corporate Digital Responsibility (CDR).
Coaching & Digital Wellbeing
In individual sessions or through programs for companies and organizations, I explore with my client their relationship and interaction with digital environments, how it is affecting them and how they could introduce changes that empower them about technology.
United Nations | Shaping an environmentally sustainable and inclusive digital future
UNCTAD highlights the urgent need for environmentally sustainable and inclusive digitalization strategies. As a researcher, I contributed to the first UN global report on the socio-environmental impacts of the digital economy.
The impact of the water footprint of digitalization was one of my main contributions.
